Developing a brand with purpose - from My Brow Expert to My Brow Product
“I created My Brow Expert to give women a space where beauty feels empowering, not pressurising. With My Brow Product, I want to share that same ethos beyond our salons - products that are professional, purposeful, and designed to make a real difference every day.” Jo Coates
About us
At My Brow Product, we believe great brows start with the right tools. Our range was born inside the award-winning My Brow Expert salons, where Founder Jo Coates and her team perfected professional-grade formulas for clients who wanted the best results.
What began as exclusive products used by our brow artists soon became the most-asked-for take-home treat. Clients wanted to recreate the salon finish at home, and so My Brow Product was created.
Today, our collection brings together the same high-performance essentials our stylists rely on every day: brow-lifting waxes, precision pencils, defining pens, and skin-boosting eye treatments. Each one has been designed to deliver salon-quality results in minutes, wherever you are.
My Brow Product is more than beauty - it’s confidence, artistry, and a little bit of everyday luxury, made simple enough to use at home and powerful enough to meet professional standards.